Bachelor’s Degree
in Sports Management

Every sports fan wishes they could somehow be a part of the action — and with a Bachelor’s Degree in Sports Management, they can be.

At Monroe University’s School of Business and Accounting, enterprising students can combine their passion for sports with a passion for business. The Bachelor’s of Business Management in Sports Management gives students a foundation in management, economics, accounting, marketing, and communications, as well as an in-depth understanding of how those principles work in the sports industry. 

As you earn your Sports Management degree, you’ll gain a deeper sense of the role sports play in our society, as well as the many leadership opportunities they provide. Read on to discover how a Bachelor’s Degree in Sports Management can help you on the path to a rewarding career in a rapidly growing field. 

Find Out About Our Online Sports Management Bachelor's Degree

The global sports market is booming right now. By some estimates, it could grow by as much as 5% in the coming years. Between merchandising, ticket sales, sponsorships, and media rights, that could mean a revenue increase of more than 100 billion dollars worldwide. 

In North America, the sports sponsorship market alone could grow by an incredible 73% over the rest of the decade. Furthermore, now that student athletes can profit from their name, image, and likeness (NIL), a new billion-dollar market has emerged.

Overall, the U.S. Bureau of Labor Statistics (BLS) projects that entertainment and sports occupations could grow by as much as 13% by the end of the decade, more than twice the average for all occupations in America. The demand for promotions and marketing managers could grow by 10%, the demand for convention and event planners could grow by 18%, and the demand for coaches and scouts could grow by as much as 20%. 

They say that luck is what happens when preparation meets opportunity. The opportunity is already here: a Bachelor’s in Sports Management will give you the preparation. Then you can make your own luck. 

Applicants to the Sports Management Bachelor’s Degree program must submit: 

• Either a high school graduation credential or high school equivalency diploma, or a recognized college associate degree or higher as listed in the transfer admissions policy.
• A completed application for admission, as well as a personal statement or essay.

Applicants also participate in a pre-admission interview.

Learn more about how to apply to Monroe University.

How Much Does a Sports Management Degree Cost? 

For years, Monroe University has earned a prime spot on U.S. News & World Report’s list of Best Value Schools among Regional Universities North. It’s not just because of our competitive tuition and fees and manageable payment plans. It’s because of our active, ongoing commitment to making a quality education affordable. 

Every Monroe student works with a dedicated financial aid counselor throughout their education. Your counselor will help you discover and secure every grant, scholarship, and loan for which you qualify. Additionally, if you’re employed by one of our more than 400 partner organizations, you can apply for a Corporate partnership grant that can cover up to 20% of your tuition costs. 

Learn more about financial aid opportunities.

No matter what your career goals may be, a degree in Sports Management can be a first step to getting there. Our graduates have gone on to work with both professional and amateur sports leagues, in youth sports and community recreation facilities, and as key members of high school and college athletics programs. 

Some of the jobs you can get with a Sports Management degree include:

• Facilities manager
• Event sales manager
• Media relations
• Athletic director
• Sports agent
• Stadium business manager
• Sports marketing 
• Promotion manager
• Sports information director
• Sports event coordinator
• Concessions manager

Careers in sports management are diverse, fast-paced, and exciting. They’re also on the rise… and with a Bachelor’s Degree in Sports Management, you can be, too. 

Sports Management majors can start building their professional network long before they graduate. That’s thanks to the sports management program’s built-in internship requirement, as well as the many clubs and professional organizations right on campus. 

• Members of Monroe’s Sports Management Club participate in job fairs, mock interviews, guest lectures, and fundraising and volunteering opportunities. In years past, club members have represented Monroe at the MLB Diversity Business Summit, where 100% of our student attendees who attended the event received at least one internship offer from a major league sports franchise.  
• The National Association of Black Accountants, Inc. (NABA) works to encourage and empower Black students entering the accounting, finance, and business professions. Members enjoy access to regional student conferences, scholarship opportunities, and an online career center that can connect students with internship and job opportunities. 
• The Association of Latino Professionals for America (ALPFA) provides professional development opportunities for Latino men and women. They include workshops, internships with hundreds of Fortune 1000 companies, scholarship opportunities, and more.
• Monroe’s Club for Entrepreneurial Opportunities (CEO) sponsors networking events, career awareness fairs, community events, and company conferences — while promoting social responsibility in entrepreneurship.
• The Delta Mu Delta International Honor Society in Business awards scholarships to dozens of students in member chapters every year and offers peer-to-peer networking opportunities with students and alumni who share a passion for business.

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